GGBet is a dedicated esports betting bookmaker that covers all the major games and markets. It was established in August 2016, when they took their first esports bets, and remains a popular choice.
Problem
Lack of consistency, problem with the library and components. Problem with transfer of layouts to development. Product scaling issue
Outcome
Developed a new library. Build from zero the delivery process. Increased average bet amount and user engagement
Design Process
Dynamic layouts. This makes the user experience seamless on any devices, like huge desktop resolution or mobile phone.
Delivery Process & Guidelines
Combine static and absolute parameters. Thats helps us create fully responsive components and modules, than can adapt to any layout.
CSS Config
Delivery process helps us to create a css config with the dev team with rules for core style elements like typography, colors, sizes etc. Also this applies to whole modules and components.
After implementing this config, the speed of the design team and development team has increased.
Transition to new colors
Also CSS config allowed us to painlessly change the color palette to a new one
Betslip redesign example / UX Research
Our main goal was to redesign and simplify the user experience with the betslip. Aso increase the average bet amount and add some personalization.
After Minor Redesign
A/B Test
In order to increase the average number of bets, we added the suggested amounts in the betslip, which are formed based on the average bet of the user. This indicator depends on the user's average bet.
Freebets & Insurance
We also found that users have difficulty using freebets and bet insurance. We added the necessary module that simplifies the interaction with this bonus functionality.
Result
After introducing these changes to the betslip, we have achieved a strong increase in the average rate. Also, users began to actively place bets using freebets and bet insurance.
Bet History Redesign
Betslip Redesign
Pickem mechanic
Other Screens
We have worked on a huge number of different
flows, screen and pop up messages like sign up page, personal account, promotions, bonuses, gamification part etc.
